Which of the following roles can be part of a multiple buying influence?

The purchasing manager plays a crucial role in multiple buying influences because they are directly responsible for making purchasing decisions and influencing the buying process within an organization. In many business settings, multiple buying influences refer to the various individuals and roles that contribute to the final decision-making regarding purchasing products or services. The purchasing manager often evaluates options, negotiates with suppliers, and collaborates with other stakeholders to ensure that the purchase aligns with the organization's needs and budget.

While the other roles, such as marketing strategist, public relations officer, and sales representative, contribute valuable perspectives and information, they do not typically hold the same level of authority or primary responsibility in the purchasing decision as a purchasing manager does. The involvement of a purchasing manager signifies a structured approach to procurement, reflecting the importance of having dedicated personnel handle purchasing decisions effectively. This helps organizations achieve better cost control, supplier relationships, and overall procurement strategies.