Which of the following represents the levels of brand familiarity?

The correct representation of the levels of brand familiarity is outlined in the response that includes non-recognition, recognition, preference, and insistence. This framework captures the progressive stages of how consumers become aware of and interact with a brand.

Initially, a consumer may not recognize the brand at all, which is referred to as non-recognition. As exposure to the brand increases, consumers may begin to recognize the brand name or logo, marking the first stage of brand familiarity. Next is the preference stage, where consumers express a liking or preference for the brand over others based on their perceptions, experiences, or marketing efforts. Finally, insistence represents the highest level of brand familiarity, where consumers are not only loyal to the brand but will actively seek it out and refuse alternatives, displaying a strong attachment and commitment.

This progression demonstrates how brand familiarity can deepen as consumers gain more knowledge and positive associations with the brand, ultimately influencing their purchasing decisions.