Which component is NOT part of the marketing management process?

The marketing management process consists of a series of steps that organizations undertake to effectively manage their marketing strategies and operations. These steps typically include planning, implementing, and controlling marketing activities to ensure they align with organizational goals and respond to market needs.

In this context, the choice that is identified as not being part of the marketing management process is research. While research is certainly a critical function in marketing — aiding in understanding consumer behavior, market trends, and competitive dynamics — it is not typically categorized as a distinct part of the marketing management process itself. Instead, research serves as a supportive activity that informs the planning, implementing, and controlling phases. Planning outlines the strategy based on deep insights from research, implementing carries out that strategy, and controlling evaluates outcomes against the set objectives.

Therefore, the marketing management process is fundamentally about planning, implementing, and controlling activities rather than conducting research, which is seen more as a precursor or a complementary function to those core components.