What is the primary function of a catalog wholesaler?

The primary function of a catalog wholesaler is to sell out of catalogs. Catalog wholesalers primarily operate by distributing a wide range of products through printed or digital catalogs, allowing retailers to browse and select items for purchase without physically visiting a warehouse or a store. This model emphasizes convenience for both the wholesaler and the retailers, as it allows for easy ordering and often includes detailed descriptions and images of the products.

In contrast to other functions like manufacturing goods, which is not typically a role of wholesalers, or exporting/importing products, which focuses more on the logistics and trade aspect rather than direct sales, catalog wholesalers streamline the selling process. While providing customer support is important for any business, it is not the central function of catalog wholesalers; their main purpose lies in facilitating the sale of products through their catalog offerings.