What is the primary focus of a product-oriented company?

A product-oriented company primarily focuses on product quality. This approach emphasizes designing and producing high-quality products with the belief that if the products are exceptional, customers will naturally be drawn to them. Such companies often invest significant resources in research and development to enhance the features, performance, and reliability of their offerings without necessarily prioritizing market trends or consumer needs.

While other options, such as market trends and consumer needs, are undoubtedly important in the broader context of marketing strategy, they do not take precedence in a product-oriented approach. Instead, the core belief is that superior product quality will ultimately lead to market success. Cost leadership could be a strategy employed by some firms, but in a product-oriented company, the main focus remains firmly on delivering a high-quality product.