What is a firm’s objective when it strives to be socially and economically useful?

When a firm strives to be socially and economically useful, its main objective is to earn enough profit to survive. This approach recognizes that a company's long-term viability is linked to its ability to meet not only its financial goals but also its social responsibilities. By focusing on survival, the firm emphasizes the importance of maintaining a balance between making a profit and being a responsible entity within society. This reflects an understanding that sustainable practices and good social standing can ultimately lead to long-term success, as they help in attracting customers, employees, and investors who value ethical considerations.

The other options such as maximizing shareholder value or building brand loyalty may be part of a broader strategy but do not directly capture the idea of being socially and economically useful in a fundamental way. Ensuring sustainability, while related, is more about the means to an end rather than the defined objective of survival.