In what time period did the marketing department era take place?

The marketing department era primarily took place between the 1950s and 1960s. During this time, businesses increasingly recognized the importance of having a dedicated department focused on marketing strategies and activities. The post-World War II economic boom led companies to transition from production-oriented approaches to a more consumer-focused perspective. They began to establish formal marketing departments to conduct market research, develop marketing plans, and implement advertising campaigns aimed at understanding and meeting consumer needs.

This era marked the shift from simply selling products, based purely on the capabilities of the company, to a more strategic approach that considered customer preferences and market trends. Thus, the 1950s to 1960s is recognized as a critical period in the evolution of marketing as an essential function within organizations, solidifying its role in business strategy and operations.