Corrective advertising aims to address which issue?

Corrective advertising is specifically designed to address misleading consumer perceptions that may result from prior advertising claims. When consumers have been exposed to incorrect or misleading information, corrective advertising serves to rectify misunderstandings and provide clear, truthful information about a product or service.

This process often comes into play after a company has been found to have made false claims that misled consumers, prompting the need for corrective measures to restore accurate information and rebuild trust. By clarifying and correcting these misconceptions, the company aims to influence consumer behavior in a positive direction, ensuring that decisions are made based on accurate information.

The other choices listed do not align with the primary purpose of corrective advertising. High production costs relate to manufacturing and operational aspects but do not directly pertain to misleading information. Low sales volume indicates a potential need for more effective marketing strategies rather than correction of prior misinformation. Negative press coverage may damage a company's reputation, but it is not specifically the focus of corrective advertising unless it stems from misleading claims made in earlier advertisements.