Cooperative advertising involves which of the following?

Cooperative advertising is a marketing strategy in which two or more parties, typically a retailer and a manufacturer, share the costs of advertising a product. This approach helps to enhance brand visibility while also alleviating the financial burden on the individual parties. By collaborating on advertising efforts, both the retailer and the manufacturer can leverage resources more effectively, gain access to broader marketing platforms, and ultimately improve their sales outcomes.

Sharing ad costs allows manufacturers to promote their products more aggressively while helping retailers attract customers to their stores. This partnership can also lead to more cohesive marketing messages, which can strengthen brand recognition among consumers.

The other options do not accurately describe cooperative advertising. Creating ads with competitors does not align with the concept, as cooperative advertising is usually between manufacturers and retailers within the same supply chain. Reducing prices on advertised products relates more to pricing strategies than to the cost-sharing nature of cooperative advertising. Offering discounts to consumers involves promotions aimed directly at buyers, which is distinct from the cooperative efforts of managing advertising expenditures between partners.